Social media is all about sharing content with your audience, but the lynch-pin is in actually creating content that is shareable. The more your content is shared across the wider community, the greater your traffic, leads, sales and profits – it is that simple. So to leverage social media for your business, you need to […]
With the rapid and consistent growth in online shopping, physical businesses now more than ever need an effective marketing strategy that includes a workable online component. It is no longer good enough to just focus on print media, you need to build a solid reputation online and increase the awareness of your brand, within your […]
With 2015 well underway, many of you may be thinking about a new website for your business or at least a comprehensive redesign of your current website. The problem is that lots of business owners are merrily plodding along with an out-of-date website that is costing them both clients and money – and they don’t […]
As a business owner, you know that you need to embrace a number of different tools to increase the market share of your business. One of these tools is graphic design, which can provide your business with a serious boost in both rankings and sales. Graphic design can have a crucial impact on the standing […]
Here at Flow we have been writing about and advising on making websites mobile friendly for a few years now (see our original article from 2012). Up until recently it has been fairly easy for clients to say it is not a priority or not relevant to them as their mobile access percentage may still […]
Happy New Year everyone! At Flow Interactive we have been busily preparing for the New Year and thinking about our goals – both personal and professional. So we thought we would take this opportunity to give you some inspiration for your own professional goals, specifically for your website. To come up with these goals, we […]
Just because you have a website, does not mean that you will automatically have lots of traffic and your conversions and sales will skyrocket accordingly. This is one of the major mistakes that many business owners make. They think that their website will naturally attract lots of visitors and all they have to do is […]
One of the easiest ways to increase sales is to create an email list of subscribers. With a couple of hundred or even a thousand or more names on your list, you can quickly and effectively market your new ideas, services, discounts, special offers, competitions and a host of other great marketing materials to interested […]
Google’s Pigeon update, rolled out in July of this year, may well have negatively impacted your business, particularly if you rely heavily on local searches. This is because the Pigeon update focused on providing more relevant and accurate results in the search engine results pages (serps) for local searchers. So if you have suffered because […]
Way back in 2007, Google started using Authorship in their rankings, but it wasn’t heavily promoted until 2011 when Google + was introduced. At this point, Google really went to town pushing Authorship and expected everyone to jump on the bandwagon. As we know now, this didn’t happen and so on 28th August, 2014 Google […]
