Google’s Pigeon update, rolled out in July of this year, may well have negatively impacted your business, particularly if you rely heavily on local searches. This is because the Pigeon update focused on providing more relevant and accurate results in the search engine results pages (serps) for local searchers.
So if you have suffered because of the Pigeon update and your business has lost rankings, what can you do to improve the situation? And why did you lose rankings anyway?
No one really knows exactly what Google has done with this update, except that the calculations for local distances have changed. This has meant that some businesses have been dropped from local searches, but may or may not have retained their rankings and others who had never been included, are now showing up in the local searches.
To be honest it is all a bit confusing and only time will tell how successful this update really is to local searches. So what can you do to regain any rankings lost through this update?
Well you have to rely on your SEO in the following 3 ways:
Moving away from highly competitive keywords is a really good move for smaller businesses, because that allows you to pick up more of the customers who search with keyword phrases that have less volume and so are less competitive.
Regardless of the changes Google makes to its search engine algorithms, it is always important for you to be on top of your search engine optimisation and to write good quality and engaging content. If you can do this and become known as an expert in your specific area, you will naturally attract backlinks from other quality sites and over time, become known as an authority site.
Once you achieve this level, it doesn’t really matter what Google does, because Google wants authority sites to rank well so it can present these high quality results to searchers. So forget all the hype over Google’s seemingly constant tinkering with their algorithms and stay focused on creating a popular and informative website. That way, you will weather any storms (or any animal) that Google throws in your direction.