What is a blog and does my company need one?

Blogging is a hot topic right now. Statistics reveal a new blog is created every second around the world, so should your business be into blogging?

Blogging is a simple and easy way of broadcasting information to the world via your website which people can aldo subscribe to. With the click of a button your content can be sent out to individuals and other websites instantly. This presents a unique opportunity to engage with your clients, keeping them informed and even entertained whilst building your company image at the same time.

Open a dialogue

Your blog also allows you to have a dialogue with your clients by offering the facility for site visitors to leave comments and responses to your articles; offering a more personal interaction with them. Think carefully about whether you want to enable this feature, it can take a lot of time to check all comments or just allowing all comments to get posted could open the door for some unflattering content.

Improve Search Engine Ranking

Blogs are also a great way to improve your search engine rankings due to the fact they constantly add new content to your site and generate inbound links from other websites. By pulling the latest blog post back onto your home page it ensures Google and other search engines see a different home page each time they visit which means it is regularly updated and growing in size which Google loves.

This all sounds great but should every business have a blog?

No. When done well blogging is an excellent marketing tool. When done badly (which it often is) it can be a disaster for your company image. To blog successfully you need the following skills:

1. Great content. Make sure you have enough to say and that it is relevant and of value to your clients.
2. Good writing skills. Although blogs are an informal way of writing you still need to be able to write short engaging content that is easy to read.
3. Time. Time to research and write articles and manage responses.

If you are thinking of setting up a company blog give us a call, we can advise you on the right approach for your needs and get you up and running with a professional, easy to use solution.