Conversion Rate Optimisation (CRO) is a set of techniques or strategies that increases the likelihood of a visitor to your website taking an action that has value to your business.
In simple terms this can mean increasing the chance that a user will make a purchase, download a free eBook, submit an enquiry or sign up for a monthly newsletter. Since your conversion rate determines your return on investment (ROI) any strategies that help to increase conversions also helps your bottom line.
So here are 25 tips to increase conversions on your website:
- Know the demographics of your customers, so you can target the right audience
- Make use of Google Analytics to identify your conversion funnel
- Check out behaviour trackers like CrazyEgg to understand how visitors engage with your web pages
- Find out how user-friendly your website really is by using performance useability test – try Whatusersdo.com
- Ask your customers for feedback – send them a survey using SurveyMonekey
- Compare different versions of a webpage for conversions using Googles’ Website Optimizer tool
- Try using A/B testing to compare different call to action placements and statements
- Focus on the benefits of your products or services, not on their features
- Have a prominent call to action statement – tell your visitors what you want them to do
- Do you have a unique value proposition? If not make it a priority
- People only scan web pages, so include headings and subheadings that are compelling and catch the eye
- Position your call to actions in the left side bar, as people read websites in an F shaped pattern
- Use images where possible, particularly emotive images which have a positive impact on viewers
- If you have to use stock images, make sure they are of high quality – better yet use authentic photos from your company archives
- Make sure your keywords and phrases are up-to-date every 6 to 12 months
- Include your keywords in the Title tags and Meta descriptions
- Do not use the same Title tags and Meta descriptions for every page, make sure they are unique for each page
- Include customer testimonials to build trust with your customers
- Increase the natural links between your internal pages to keep visitors on your site longer – the longer they are there the better your conversions
- Reduce the number of clicks it takes for a visitor to complete your call to action or make a purchase
- 63% of customers are more likely to return to a website if it offers live chat
- One study demonstrated a 700% increase in conversions simply by running an online competition
- Remove captchas which are a public nuisance - and replace them with a technique that targets spambots – try the HoneyPot technique
- Simplify your forms, only asking for information that is essential
- Make sure your website navigation is user-friendly and intuitive
For more ideas on optimising your conversion rates, contact us on 02 8097 7957, email us at info@flowinteractive.com.au or complete our online enquiry form.
