Moi Moi makes a stunning range of artificial diamond jewellery. We were originally tasked with launching a new website for their lab grown diamond products called Lavana Diamonds.
Once the original site was built the client was so happy with the outcome they decided to expand the Lavana site for their entire product range which resulted in the Moi Moi main website.
This required scoping out the existing functionality of the current site and then mapping this onto the existing Lavana site layout and functionality.
The website is using a heavily customised commercial WordPress theme and includes a fully automated custom ring pricing calculator in the back end to calculate ring prices based on client configurable parameters.
The website provides customised XML feeds which integrate into a third party customisation app.
The site is heavily integrated into a third party CRM system through custom web forms.
We worked closely with their third party SEO company to ensure the site was providing the structure and framework required for optimisation.