We recently did a webinar session for the Business Aid Centre covering the topic “Online Marketing & its Benefits to your Business”.

The webinar covered:

  • Why a website is possibly the most cost effective marketing tool for your business
  • The website development flow – How do I get a new website?
  • Five things to ask your web design company before you start
  • The importance of design – The AIDA (Attraction, Interest, Desire, Action) model and why your website needs to stand out
  • Social Media – What is it and is it right for my business
  • Blogs – What is a blog and why does my company need one?
  • Search Engine Optimisation – Search Engine Marketing – The importance of optimisation, quality and tracking.

You can listen to a recording of the webinar below, it runs for about 45 minutes, 30 minutes interview format and 15 minutes Q&A.