Designers Data Online
Project Overview
- Database driven online catalogue
- Administration site to allow for client updates
- Searchable by keyword and category
- Online enquiry and website clickthrough tracking & reporting
- Microsoft .Net technology
This succesful publishing company had been running two print based advertising magazines for over 10 years and realised that it was time to expand their offering and provide their customers an online version which would allow for searching, online enquiries and links through to advertisers websites.
Flow was engaged to design the online catalogue. The system had to allow for the client to add new editions and to track enquiries and website clickthrough rates.
Flow worked closely with the client to establish their requirements and target audience needs. The design process involved:
- Creating "wireframe" layouts of the site to show positioing and core functions
- Site design phase
- Static HTML prototype to allow for user testing and client acceptance
- Final coding, testing & delivery
The final system was built using Microsoft .Net technology to allow for rapid development and robust performance. The site was delivered on budget and ahead of time.
The system has been running smoothly for the client and the tracking and reporting capabilities allow them to demonstrate real value to their advertisers. The client has estimated that the administration back end saves them on average 2 days per edition in update time and allows for immediate updates if required.
Interested in our web design services? – Then get in touch today on 1300 77 FLOW.
