Branding Development

This International start-up company needed to develop a brand which reflected the qualities they encompassed in a market dominated by a few large companies with a fairly old fashioned image.

We worked as part of a team developing the core brand concepts for the company and for it's flagship new product which was revolutionary in the market.

The client wanted to project a modern, fresh, professional image which reflected it's new product in the market. A full branding exercise was completed which encompassed logo design, co lour palette selection, image sourcing and print material design.

A separate project was run the brand the new flagship product with workshops run to try and define the exact goals and concepts of the product. A range of names and themes were presented with one being particularly challenging for this market. Happily the client saw the benefit in this approach and the concept was developed around the "Wave" brand.

The logo and co lour palette was developed and a custom photo shoot arranged by Flow to create and capture a series of exclusive images for use by the client for the product.

The final stage of the project incorporated the design and development of a comprehensive corporate style guide which can then be used by employees and passed to suppliers to ensure brand consistency.

Overall this was a very successful branding project which had a huge impact in the market allowing this new company to have good brand recognition from the start.

Interested in having your business branded in this way? – Then get in touch today on 1300 77 FLOW.