Branding & Logo Design
Petmates Pet Services
Branding development for a local pet care service that wanted to stand out from the crowd in a reasonably busy market. Flow worked with the client on developing a concept based upon initial discussions on how they would like the company to be perceived. We worked with them to understand the market the type of clients they wished to attract. Through a series of meetings a theme was developed using concepts based around the concepts, of bright, lively, friendly and professional.
Flow then developed a range of design concepts around these themes which were presented to the client and the thinking behind them explained.
The client instantly associated with one of the concepts which used a cartoon style logo coupled with strong graphical and photographic content, providing the fun, friendly and bright image they were looking for.
The main logo was then developed to the final version and a brand style guide created which drove the design of the corporate stationery, flyers and website and business vehicle graphics.
By maintaining a strong brand image this company have been able to have a significant impact in the local market with very strong brand recognition due to the innovative design approach.
Interested in having your business branded in this way? – Then get in touch today on 1300 77 FLOW.
View Petmates flyer artwork (1.2MB - PDF)